Summary of Work
Developing marketing programs to support the bank’s strategic growth plan: brand positioning, key messaging strategies, digital/social strategies, support of omnichannel banking model and bank expansion plan, etc.
- Provided this regional bank strategic marketing, acquisition/retention, digital fiserv, and operational retail banking recommendations
- Acting interim CMO and marketing department while in a transitional and acquisition merger period
- Tapped to develop new name, brand identity and marketing after a 2 bank merger/acquisition