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Integrated Marketing & Sales Enablement
- Sales Enablement
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How many times have you visited a website in hopes of communicating with a company directly to ask a specific question, only to be stymied by continued redirection to a FAQ page or a where’s-Waldo search for the “Contact Us” button? These kinds of experiences are all too common, and they don’t encourage consumer trust or […]
When you hear the phrase “branded content,” you may think of cheesy jingles or sponsorship billboards at your nearby little league field. But the twenty-first century world of branded content is a world apart, ripe with opportunities to create branded content in digital and physical spaces and across multiple platforms. Branded content exists in […]
Let’s talk about improving your business-to-business sales enablement. Various and often imprecise definitions of the phrase “sales enablement” exist, so I’ll offer this succinct version from Salesforce as our working definition: “sales enablement is a collection of tasks and tools that are intended to improve the execution of key sales activities—activities like making sales calls, […]