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Let’s talk about improving your business-to-business sales enablement. Various and often imprecise definitions of the phrase “sales enablement” exist, so I’ll offer this succinct version from Salesforce as our working definition: “sales enablement is a collection of tasks and tools that are intended to improve the execution of key sales activities—activities like making sales calls, […]
Looking back, 2016 brought exciting new terrain to the world of digital marketing. But it also brought some complex questions about how the market would take advantage of new technologies and interfaces. This year brings more clarity on those questions, and new opportunities to build on what we know works best. So let’s take a […]
Recently, we looked at opportunities, drawbacks, and best practices for online influencer outreach. As a follow-up, I’d like to take a look at online influencer marketing’s cousin, affiliate marketing partnerships. Affiliate marketing partnerships basically turn online influencer marketing on its head. Normally, you compensate an influential figure to recommend your brand, without knowing how successful it will be. […]