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I’ve been running into an all-too-common scenario at conferences and networking meetings: the death of the elevator pitch. When asked what their business does, I see far too many people who don’t (or can’t) explain it in the time it would take an elevator to reach their floor. I hear the word “ummm”, “well,” and […]
A lot of very, very smart people are weighing in on where they think the future of content marketing is going, so I’ve rounded up my three favorite predictions for 2016. After seeing what the experts had to say and adding my own insights, a broad picture began to emerge: blogging and content marketing in […]
While moderating a round table discussion recently at the Millennial Alliances Financial Services CMO Assembly “The Shift to the New Connected World,” several important themes became apparent. As we transition from the traditional marketing model to the digital/data-driven marketing model, the journey for each company is unique, but the overall objective is similar – creating […]