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Paid Search Marketing Versus Search Engine Optimization If you’ve been online sometime in the past five years, you’ve at least heard the term SEO. Most of you recognize this to refer to Search Engine Optimization, what you do to your websites to make them rank better in Google. This is now understood to be a […]
The Predictive Analytics Story If you’ve been reading me for a while, you already know how important it is to capture data on your ROI. If you know what’s working, you can put your money in the right place. I discuss this at length in this post on calculating ROI. Predictive analytics is one way […]
I don’t know about you, but anytime I install a new app, I’m downright gleeful to click “Do Not Allow” when prompted to enable push notifications. My phone makes enough noises on a daily basis. I don’t need to add any more to the chorus. That’s why I’d like to talk about a less intrusive […]