What is ondemandCMO all about?
We create clear, strategic, insightful and impactful marketing we know will work for your specific business and industry.
What is your specialty?
We specialize in B2B. We know technology, technology services, financial services, professional services, retail, and manufacturing particularly well. We know channel marketing and data and how to use it to your benefit. We also understand risk, and the need for speed and agility. We live and breathe accountability and integrity. And did we mention we’ve got this sort of sixth sense for identifying your pain point – and fixing what’s not working?
What kinds of companies do you work with?
Our clients come in all sizes and shapes–with the need for intelligent, integrated, strategic and sales driven marketing in common. They all want someone who understands their business, can add immediate value without a lot of training or ramp up with professional project management and execution skills. Here are some typical profiles:
- Enterprise-sized clients typically lack bandwidth and/or skill sets internally to bring new products and solutions to market. They often leverage our subject matter expertise to create positioning, messaging, thought leadership or compelling industry-related content on their behalf.
- Medium to larger-sized company clients often have a CMO or Head of Marketing and need additional bandwidth or strategic support for marketing execution at crucial times. Sometimes they hire us to validate a new direction, channel strategy, go-to-market approach, a new product/solution.
- Smaller, growth-oriented companies without an in-house CMO. These companies need senior-level strategic marketing as well as executional assistance but can’t afford it, so we save them time and money.
- Non-profit organizations that do not have sufficient resources in house to quickly “scale” to meet a marketing deadline or strategic objective.
What is your process?
Our propriety Brand and Customer Experience Audit (BCEA) process helps C-suite executives and companies get results from our engagement. Our three part approach can be broken down as follows