'For the next two posts, I’d like to focus in on a business-to-business (B2B) marketing strategy: channel marketing. […]
Blog
Why it’s Important to Establish Yourself as a Subject Matter Expert
'No one likes a know-it-all, but everyone needs an expert. The digital marketplace has empowered consumers to research, […]
What You Need to Know About Content Marketing Segmentation
'How many times have you visited a website in hopes of communicating with a company directly to ask a […]
Branded Content
'When you hear the phrase “branded content,” you may think of cheesy jingles or sponsorship billboards at your […]
Sales Enablement Best Practices
'Let’s talk about improving your business-to-business sales enablement. Various and often imprecise definitions of the phrase “sales enablement” […]
Digital Marketing Trends for 2017
'Looking back, 2016 brought exciting new terrain to the world of digital marketing. But it also brought some […]
Why You Should Look Into an Affiliate Marketing Partnership
'Recently, we looked at opportunities, drawbacks, and best practices for online influencer outreach. As a follow-up, I’d like […]
What’s the Difference Between Horizontal and Vertical Content Strategy?
'A couple of months ago, our reader survey results got us talking about the simple fact that content […]
What is Paid Search Marketing?
'Paid Search Marketing Versus Search Engine Optimization If you’ve been online sometime in the past five years, you’ve […]
Can Predictive Analytics Help Your Marketing Strategy?
'The Predictive Analytics Story If you’ve been reading me for a while, you already know how important it […]
Is SMS Mobile Marketing Right for You?
'I don’t know about you, but anytime I install a new app, I’m downright gleeful to click “Do […]
Your Guide to Content Marketing Strategy Planning
'I’ve written many times about how you need to have a plan when it comes to your content marketing […]