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7 Elements of a Successful Marketing Strategy
Most business owners find marketing both critically important as well as a challenging part of their success. There […]
It’s Time to Focus on Retaining Customers
You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, […]
5 Tips on How to Differentiate Yourself When You’re Not That Different
What makes your business unique is the key to its success. If your industry is like most, you […]
Tips on Striking a Balance Between Quality and Quantity in Your Content Marketing
For content marketers, it’s a publish or perish world — but have you ever thought about the balance […]
A Hero, a Villain, and a Passion: Creating a Brand Story
Story branding requires connecting with a customer on a personal level. Famed author Maya Angelou once said, “They […]
Consider Speaking Your Customers’ Language
To connect with your customers, it is tremendously important to speak their language. Here, we don’t mean language […]
Profitable Happiness with Dr. Pelè
Recently I had the pleasure of meeting and speaking with Dr. Pelè — bestselling author, musician, and Founder […]
How To Be The Chief Marketing Officer of Your Life
Companies and organizations are not the only entities that need strategic planning and branding—so do people. What if […]
The power of personas in content marketing
Do you use the power of personas in your marketing? If not, you are missing out on one […]
Hard Work and Personal Responsibility
Mark Willoughby and Jennifer Faherty of Modera recently invited me to speak on their inaugural episode Hard Work and Personal […]
Creative B2B Marketing Insights for Developing a Competitive Advantage
I had the pleasure of being a podcast guest on Stephan Spencer’s MARKETING SPEAK to talk about creative […]