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 We start with a consultation: what's your perspective on your business, your market position, your brand and your competition? The goal: to determine your immediate needs. For example:
- How do outsiders perceive your brand position / corporate identity?
- Is your competitive analysis current?
- Is your marketing message consistent with current market conditions?
- Is your pricing / packaging strategy consistent with current market conditions?
- Are your distribution channels performing effectively? Could you increase support to make them more effective? Or could you get more ROI by changing the model?
And many more questions. If you are interested in our strategic services, please click here.
 After we are in synch strategically, onDemandCMO executes the plan: launching the agreed-upon marketing activities. These can include, but are not limited to:
- Channel Marketing Programs.
- Direct-response programs to generate leads and/or sales. These can be print, email, web or TV-based.
- Sales Support. We can deliver best-in-class collateral materials, presentations and proposals.
- Event Marketing. We can organize your presence at trade shows and conferences as well as manage sponsorship events and membership / affinity programs.
- Advertising, promotion and media. We can manage these programs as well as create content for you.
- Interactive. We can take web and email marketing to a new level.
Our tactical services are typically performed as separate projects. This can come about in two ways:
1. As an outgrowth of the strategic work we have done with you. The senior-level onDemandCMO team - already "on the same page" with you - moves seamlessly from strategy to execution, leveraging your marketing investment.
2. As a new hire. At onDemandCMO, we have no "not invented here" syndrome. If you already have a strategic plan, we can review it (if necessary) and execute it. We fit our expertise into your needs and timeframe.
If you are interested in tactical projects or have one right now, please click here - we would love to speak with you about it.
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