Discovery & Strategic Planning:
We use our proven and proprietary process, called Brand & Customer Experience Audit (BCEA) to help you craft a strategy that can help you define or re-define your company and brand DNA, positioning and messaging.
BCEA process:
Market validation:
In order to get a 360 degree view of your company, we speak to those who know it best: your customers, ecosystem partners, industry analysts, and, of course, your key executives. Combined with our industry subject matter expertise and a comprehensive competitive review, we take this data and build on it to create the following:
Positioning, Strategy & Messaging:
We work with you to craft the key messages, value propositions and communication points you need to leverage in all of your sales and marketing efforts.
Sales alignment:
We help you develop the Strategic Plan that will connect the dots and effectively allocate your resources to drive sales.
Tactical execution:
We execute on the strategic plan to the degree that you need us to. Our services include but are not limited to:
• Creative development
• Advertising and media planning & buying
• Interactive (web and email marketing)
• Sales support, collateral, presentations and proposals
• Direct-response+lead generation
• Event marketing
• Channel marketing programs
• SEO/SEM
