Lead GenerationQualifying leads helps close more business

Challenge

Navisite, a leader in the fast-growing market for cloud services, wanted a fun but effective way for prospects to engage with Navisite and, in-effect, pre-qualify themselves—increasing the quality and quantity of Navisite’s qualified leads.

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Solution

ondemandCMO created the “Navisite Cloud Profiler”—an online self-assessment tool that’s a win-win for both prospects and Navisite.  By reading and answering ten questions (based on current cloud usage data) prospects can see how they “stack up” against their industry peers while NaviSite sales reps get clear insight into which Navisite cloud services will be most effective. All participants get a complete report on their profile.

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Result

Within the first two months, Navisite sales had over a dozen real opportunities and a closed sale.
Exponential marketing ROI!

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Lisa Kluberspies, Marketing Manager, Lead Generation Programs for Navisite says,

“I work with ondemandCMO because they took the time to learn my business. They get it right the first time. I enjoy brainstorming with them because I know that we create great content and campaigns together.”