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Ross University
This for profit University, owned by DeVry, tapped our team to re-position and attract students to their off shore medical and veterinarian schools. We altered their go to market positioning and strategy as well as all "customer touch points"-website, marketing communications, alumni program, presentations and prospective student events, direct response and advertising. Our marketing resulted in a first ever "over subscribed" student class enrollment for this coming semester.
Services: Positioning, channel strategy and communications, advertising, new product introductions and sales support.
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